| Magnum Opus was a new company specializing in printing fine art edition giclées – one of the first in the Southern California market. The design of the initial marketing pieces was geared toward more of a New York based art collector, which did not resonate with the Southern California market. | The overall design was changed to more directly target the immediate market while still appealing to collectors outside of the region. It worked and Magnum Opus went on to become one of the premier giclée printers internationally and also invested in featuring and promoting various artists. |